Public information campaigns & opinion research : a handbook for the student & practitioner /
Saved in:
| Imprint: | London ; Thousands Oaks : SAGE, 2002. |
|---|---|
| Description: | 1 online resource (xiv, 193 pages) : charts |
| Language: | English |
| Series: | Online access: SAGE SAGE Research Methods Core. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11145730 |
Table of Contents:
- Foreward
- Campaigns and Surveys
- An Introduction
- Part 1. Communicating The Message: Theoretical Approaches
- Information and Communication Campaigns
- Linking Theory to Practice
- Modeling and Evaluating Public Relations Campaigns
- Towards a Theory of Campaigns
- The Role of Opinion Leaders
- Part 2. Planning and Implementing National Campaigns
- The Importance of Research in Planning and Developing Communications Campaigns
- The UK Government Home Office Smoke Alarms Campaign
- Planning and Implementing a National Campaign
- Two Campaigns by the National Farmers Union
- Public Opinion Information and Campaign Strategies
- An American Case Study
- Part 3. Planning and Implementing International Campaigns
- Communicating `Europe'
- Implications For Multi-Level Governance in the European Union
- Campaign Practices and Survey Use in the European Commission
- The Eurobarometer Survey
- The Role of Survey Research in International Campaigns
- What Can Be Learnt From Case Studies?
- Part 4. Assessment of Effects
- Effective Campaign Assessment
- How to Learn From Your Failures
- Using Survey Research to Determine the Effects of a Campaign
- Using Market Research Techniques to Determine Campaign Effects
- Conclusion
- Using Survey Research in Campaigns
- a Summary and Checklist for the Student and Campaign Practitioner