Field guide : how to be a fashion designer /

Field guide : how to be a fashion designer /

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Bibliographic Details
Author / Creator:San Martin, Marcarena.
Imprint:Beverly, Mass. : Rockport Publishers, 2009.
Description:1 online resource (191 pages) : illustrations, facsimiles
Language:English
Subject:
Fashion design -- Vocational guidance.
Fashion design.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11147932
Hidden Bibliographic Details
Varying Form of Title:How to be a fashion designer
Other authors / contributors:Krell, Kevin, translator.
ISBN:9781610601702
161060170X
9781592534913
1592534910
1592534910
Notes:Includes bibliographical references.
Print version record.
Summary:This book is the first basic guide for aspiring fashion designers.
Other form:Print version: San Martin, Marcarena. Field guide. Beverly, Mass. : Rockport Pub., ©2009 9781592534913
Table of Contents:
  • Cover
  • Title
  • CONTENTS
  • PREFACE
  • THE WORLD OF FASHION
  • WHAT IS FASHION?
  • REASONS AND PURPOSES OF DRESS
  • ORIGIN AND EVOLUTION OF FASHION
  • Aristocratic Fashion
  • Centennial Fashion
  • Open Fashion
  • ORGANIZATION OF THE CURRENT FASHION SYSTEM
  • Haute Couture
  • Prît-À-Porter
  • Sportswear
  • Large-scale distribution
  • The world of luxury
  • GLOSSARY
  • DEVELOPMENT PROCESS
  • REFERENCES
  • THE SKETCHBOOK
  • SILHOUETTES AND LINES
  • COLOR
  • MATERIALS AND FABRICS
  • Fibers
  • Fabrics
  • Accessories
  • CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE
  • Proportions
  • Poses
  • Representation techniques
  • TECHNICAL SPECIFICATION
  • THE PATTERN
  • THE MOULAGE
  • THE TEST GARMENT
  • THE PROTOTYPE
  • GLOSSARY
  • PRODUCTION
  • CHAINS OF PRODUCTION
  • PURCHASE OF RAW MATERIALS
  • Textile fairs
  • Purchasing alternatives
  • The suppliers
  • TEXTILE ENNOBLING
  • Dyeing
  • Bleaching
  • Prints
  • Dressings
  • COLLECTION OF SAMPLES
  • Pattern grading
  • CALCULATION OF COSTS
  • PRODUCTION
  • WAREHOUSE
  • CALENDAR
  • PRODUCTION MANAGEMENT
  • GLOSSARYSALES AND DISTRIBUTION
  • SALES PROCESS
  • The agent or sales representative
  • Presentation of the collection
  • Making the sale
  • Post-sales service and penalizations
  • DISTRIBUTION
  • The multi-brand store
  • The single-brand store
  • Large department stores
  • Outlets
  • Supermarkets and hypermarkets
  • Catalog sales
  • Street markets
  • The website
  • GLOSSARY
  • COMMUNICATION
  • FASHION AND COMMUNICATION
  • PROCESSES AND AGENTS
  • The press office
  • Public relations
  • The advertising agency
  • Celebrities
  • INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction
  • SEASONAL INSTRUMENTS OF COMMUNICATION
  • MEDIA
  • The press
  • Television and radio
  • Exterior advertising
  • GLOSSARY
  • RECOMMENDED READING
  • DIRECTORY OF FASHION DESIGN SCHOOLS

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