Marketing psychological services : a practitioner's guide /

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Bibliographic Details
Edition:Rev.
Imprint:Washington, DC : American Psychological Association, 1987, ©1986.
Description:1 online resource (27 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11157098
Hidden Bibliographic Details
Other authors / contributors:American Psychological Association. Task Force on Marketing and Promotion of Psychological Services.
ISBN:9780685178034
068517803X
9780912704562
091270456X
068517803X
091270456X
Notes:Includes bibliographical references (page 27).
Print version record.
Summary:"Over the past few years, the Board of Professional Affairs (BPA) of the American Psychological Association (APA) has been discussing the many changes in the health care marketplace and how these changes affect psychologists. To focus more directly on the marketing of psychological services, BPA established the Subcommittee on Future Markets (SFM) in 1983. In addition to holding numerous workshops and symposia across the country to inform psychologists about marketplace changes and the role of psychology, the subcommittee also provided consultations to numerous state association leaders. In 1985 SFM was renamed the Task Force on Marketing and Promotion of Psychological Services (TFMAPPS) to reflect more accurately current activities and concerns. A primary purpose of TFMAPPS has been to demonstrate the serious need for psychologists to examine current trends and, ultimately, to motivate psychologists to establish a sturdy foothold in the evolving marketplace while protecting the advances previously made. With the creation of the TFMAPPS, BPA has taken the first step toward creating official, organizational support within APA to address these issues. In order to inform practitioners about the delivery of services in the changing health care marketplace, TFMAPPS developed this Guide. The following sections are included: 1. the changing health care system, 2. implications for psychologists, 3. coping with the changing marketplace, 4. economics of health care financing, 5. attempting to control health care costs, 6. the integration of health and mental health care, 7. legislative issues, and 8. a selective glossary and list of references"--Preface. (PsycINFO Database Record (c) 2006 APA, all rights reserved).
Other form:Print version: Marketing psychological services : a practitioner's guide. Rev. Washington, DC : American Psychological Association, 1987, ©1986 9780685178034