Hidden Bibliographic Details
| ISBN: | 9780803216372
0803216378
9780803215771
0803215770
1281241326
9781281241320
9786611241322
6611241329
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 255-267) and index.
English.
Print version record.
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| Summary: | The Banana demystifies the banana trade and its path toward globalization. It reviews interregional relationships in the industry and the changing institutional framework governing global trade and assesses the roles of such major players as the European Union and the World Trade Organization. It also analyzes the forces driving today's economy, such as the competitiveness imperative, diversification processes, and niche market strategies. Its final chapter suggests how the outcome of the recent banana war will affect bananas and trade in other commodities sectors as well.
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| Other form: | Print version: Wiley, James. Banana. Lincoln : University of Nebraska Press, ©2008 9780803215771 0803215770
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| Standard no.: | 9786611241322
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