Hidden Bibliographic Details
| Other authors / contributors: | Hauser, Stefan, 1970-
Luginbühl, Martin, 1969-
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| ISBN: | 9789027273291
9027273294
9789027256317
9027256314
9781283895293
1283895293
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | Contrastive media analysis is a vast field of academic research that - metaphorically speaking - comes in many shapes and sizes and therefore is confronted by manifold theoretical and methodological challenges. This contribution focuses on two interrelated aspects: a) the problem of equivalence as a prerequisite of comparison and b) the comparative constellation and its effects on the interpretation of cultural variance. It is important to mention that the discussion in this paper is set against the backdrop of a genre-based approach. Starting from the - initially rather unspectacular - observ.
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| Other form: | Print version: Hauser, Stefan. Contrastive Media Analysis. Amsterdam/Philadelphia : John Benjamins Pub. Co., 2012 9789027256317
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