Contagious metaphor /

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Bibliographic Details
Author / Creator:	Mitchell, Peta.
Imprint:	London ; New York : Bloomsbury Academic, 2012.
Description:	1 online resource (200 pages)
Language:	English
Subject:	Metaphor -- Social aspects. Metaphor in literature. Contagion (Social psychology) Contagion (Social psychology) Metaphor in literature. Metaphor -- Social aspects. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11167367

Hidden Bibliographic Details
ISBN:	9781441197436 1441197435 128385337X 9781283853378 9781441132734 1441132732 1441197435 9781441104212 1441104216 1472542339 9781472542335
Notes:	Includes bibliographical references and index. English. Print version record.
Summary:	The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs a.
Other form:	Print version: Mitchell, Peta. Contagious metaphor. London ; New York : Bloomsbury Academic, 2012 9781441132734

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