Hidden Bibliographic Details
ISBN: | 9781441144133 1441144137 9780203819104 0203819101 9780415882927 0415882923 9781628928464 1628928468 9781441165527 1441165525 9781441183002 1441183000
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Notes: | Includes bibliographical references and index. Print version record.
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Summary: | Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split in.
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Other form: | Print version: Clarke, M.J. (Michael Jordan), 1979- Transmedia television. New York, NY : The Continuum International Pub. Group Inc, 2012 9781441165527
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