Marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Author / Creator:	McDonald, Malcolm.
Edition:	4th ed.
Imprint:	Oxford ; Boston : Butterworth-Heinemann, 1999.
Description:	1 online resource (xviii, 578 pages) : illustrations.
Language:	English
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series Marketing series (London, England). Professional development.
Subject:	Marketing -- Management. Marketing -- Planning. Marketing. Marketing. Marketing -- Management. Marketing -- Planning. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11171383

Hidden Bibliographic Details
Other authors / contributors:	Institute of Marketing.
ISBN:	9780080569567 0080569560 9780750641166 0750641169
Notes:	"Published in association with the Chartered Institute of Marketing." Includes index. Print version record.
Summary:	"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."
Other form:	Print version: McDonald, Malcolm. Marketing plans. 4th ed. Oxford ; Boston : Butterworth-Heinemann, 1999 0750641169 9780750641166

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