Practical measures to increase transit advertising revenues /

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Bibliographic Details
Author / Creator:	Alpers, Jane.
Imprint:	Washington, D.C. : Transportation Research Board, 2009.
Description:	1 online resource (1 volume (various pagings)) : illustrations ; 28 cm.
Language:	English
Series:	TCRP report, 1073-4872 ; 133 Report (Transit Cooperative Research Program) ; 133.
Subject:	Local transit -- United States -- Management. Local transit -- United States -- Finance. Local transit -- United States -- Marketing. Advertising -- United States. Advertising. Local transit -- Finance. Local transit -- Management. Local transit -- Marketing. United States. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11172716

Hidden Bibliographic Details
Other authors / contributors:	National Research Council (U.S.). Transportation Research Board. Transit Cooperative Research Program. United States. Federal Transit Administration. Transit Development Corporation.
ISBN:	9780309117869 0309117860
Notes:	At head of title: Transit Cooperative Research Program. Includes bibliographical references (page 71). Also available in print. Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation TCRP project B-33
Summary:	"TRB's Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit's share of total advertising expenditures. The report examines advertising decision makers' perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue"--Publisher's description
Other form:	Print version: Alpers, Jane. Practical measures to increase transit advertising revenues. Washington, D.C. : Transportation Research Board, 2009 9780309117869

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