Hidden Bibliographic Details
| Other authors / contributors: | Faith, Ron.
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| ISBN: | 0511078323
9780511078323
0511075219
9780511075216
9780511547072
0511547072
9780521816700
052181670X
128042009X
9781280420092
9786610420094
6610420092
052181670X
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| Notes: | Includes bibliographical references (pages 157-158) and index.
Print version record.
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| Summary: | Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
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| Other form: | Print version: Tomsen, Mai-lan. Reaching the interactive customer. Cambridge, UK ; New York, NY : Cambridge University Press, 2003
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