Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them /

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Bibliographic Details
Author / Creator:	Cook, Arthur G.
Imprint:	Aldershot, England ; Burlington, VT : Gower, ©2006.
Description:	1 online resource (xvii, 141 pages) : illustrations
Language:	English
Subject:	Pharmaceutical industry -- Forecasting. Pharmaceutical industry. Drug Industry -- trends. Forecasting -- methods. Pharmaceutical industry. Pharmaceutical industry -- Forecasting. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11179491

Hidden Bibliographic Details
ISBN:	9780754685579 0754685578 0566086751 9780566086755
Digital file characteristics:	text file
Notes:	Includes bibliographical references (pages 135-137) and index. Print version record.
Summary:	The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
Other form:	Print version: Cook, Arthur G. Forecasting for the pharmaceutical industry. Aldershot, England ; Burlington, VT : Gower, ©2006

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