Hidden Bibliographic Details
| Other authors / contributors: | Lemal, Marijke, editor.
Merrick, Joav, 1950- editor.
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| ISBN: | 9781622575527
1622575520
9781622575442
162257544X
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| Notes: | Includes bibliographical references and index.
English.
Description based on print version record.
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| Summary: | " Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"--
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| Other form: | Print version: Health risk communication New York : Nova Publishers, [2013] 9781622575442 (hardback)
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