PR : fifty years in the field /

Saved in:

Bibliographic Details
Author / Creator:	Donoghue, Jack, 1916-
Imprint:	Toronto [Ont.] : Dundurn Press, 1993.
Description:	1 online resource (x, 188 pages) : illustrations, portraits
Language:	English
Subject:	Donoghue, Jack, -- 1916- Donoghue, Jack, -- 1916- Public relations -- Canada -- Biography. Public relations. Canada. Electronic books. Biographies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11184384

Hidden Bibliographic Details
ISBN:	9781554882687 1554882680 9781459714434 1459714431 1550021648 9781550021646 1281962163 9781281962164 9786611962166 6611962166
Notes:	English. Print version record.
Summary:	In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes.
Other form:	Print version: Donoghue, Jack, 1916- PR. Toronto : Dundurn Press, 1993 1550021648 9781550021646

Similar Items