How to measure and manage your corporate reputation /

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Bibliographic Details
Author / Creator:	Hannington, Terry.
Imprint:	Aldershot, England ; Burlington, VT : Gower, ©2004.
Description:	1 online resource (vi, 95 pages) : illustrations
Language:	English
Subject:	Corporate image. Brand name products -- Management. Corporations -- Public relations. Brand name products -- Management. Corporate image. Corporations -- Public relations. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11192225

Hidden Bibliographic Details
ISBN:	9780754682974 0754682978 9780566085529 0566085526 0566085526 1317120671 9781317120674 1317120663 9781317120667 1281098175 9781281098177 9786611098179 6611098178
Digital file characteristics:	data file
Notes:	Includes index. English. Print version record.
Summary:	The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.
Other form:	Print version: Hannington, Terry. How to measure and manage your corporate reputation. Aldershot, England ; Burlington, VT : Gower, ©2004 0566085526 9780566085529

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