Hidden Bibliographic Details
| Other authors / contributors: | Rao, C. P.
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| ISBN: | 9780754681106
0754681106
9780754643265
0754643263
0754643263
1281097179
9781281097170
9786611097172
6611097171
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| Digital file characteristics: | text file
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| Notes: | Includes bibliographical references (pages 265-268) and index.
English.
Print version record.
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| Summary: | Annotation As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.
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| Other form: | Print version: Marketing and multicultural diversity. Aldershot, England ; Burlington, VT : Ashgate, ©2006
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