Hidden Bibliographic Details
| Other authors / contributors: | Lane, Nikala.
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| ISBN: | 9780191567643
0191567647
9780199544509
0199544506
1282053310
9781282053311
9786612053313
6612053313
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references and index.
English.
Print version record.
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| Summary: | A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. - ;A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business develop.
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| Other form: | Print version: Piercy, Nigel. Strategic customer management. Oxford ; New York : Oxford Univ. Press, ©2009 9780199544509 0199544506
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| Standard no.: | 9786612053313
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