Hidden Bibliographic Details
| ISBN: | 9788178299853
8178299852
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill.
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| Other form: | Print version: Mahajan, Gautam, 1946- Customer value investment. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2007 9780761936046 0761936041
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