Writing and producing for television and film /

Writing and producing for television and film /

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Bibliographic Details
Author / Creator:De Fossard, Esta.
Imprint:New Delhi ; Thousand Oaks, Calif. : Sage, 2005.
Description:1 online resource (278 pages) : illustrations
Language:English
Series:Communication for behavior change ; v. 2
Communication for behavior change ; v. 2.
Subject:
Television authorship.
Television -- Production and direction.
Motion picture authorship.
Motion pictures -- Production and direction.
Motion picture authorship.
Motion pictures -- Production and direction.
Television authorship.
Television -- Production and direction.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11197749
Hidden Bibliographic Details
Other authors / contributors:Riber, John.
ISBN:9788132102625
8132102622
1282153919
9781282153912
9780761934004
0761934006
9788132108559
8132108558
0761934006
Notes:Includes bibliographical references.
Print version record.
Summary:Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d.
Other form:Print version: De Fossard, Esta. Writing and producing for television and film. New Delhi ; Thousand Oaks, Calif. : Sage, 2005 0761934006 9780761934004

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