Writing and producing for television and film /
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| Author / Creator: | De Fossard, Esta. |
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| Imprint: | New Delhi ; Thousand Oaks, Calif. : Sage, 2005. |
| Description: | 1 online resource (278 pages) : illustrations |
| Language: | English |
| Series: | Communication for behavior change ; v. 2 Communication for behavior change ; v. 2. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11197749 |
| Summary: | Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book--the second in a three-book series titled Communication for Behavior Change --is amied at all producing or directing Entertainment-Education dramas for television and film.<br> <br> <br> <br> The authors--both leading practitioners in the field of Entertainment-Education--dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book. |
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| Physical Description: | 1 online resource (278 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9788132102625 8132102622 1282153919 9781282153912 9780761934004 0761934006 9788132108559 8132108558 |