Advertising and promotion in "new" Asia /

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Bibliographic Details
Imprint:	[Bradford, England] : Emerald, [2009]
Description:	1 online resource.
Language:	English
Series:	Asia Pacific journal of marketing and logistics, 1355-5855 ; vol. 21, no. 2 Asia Pacific journal of marketing and logistics ; vol. 21, no. 2.
Subject:	Consumer behavior -- Asia. Advertising -- Asia. Advertising. Consumer behavior. Asia. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11197905

Hidden Bibliographic Details
Other authors / contributors:	Fam, Kim, 1960- McNeill, L. C. (Lisa C.)
ISBN:	9781848556775 1848556772 9781848556768
Notes:	Title from PDF title page (viewed Sept. 9, 2009). Includes bibliographical references.
Summary:	With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market.

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