Hidden Bibliographic Details
| ISBN: | 9780826215611
0826215610
9780826215680
0826215688
0826264263
9780826264268
9780826264268
0826215610
0826215688
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
English.
digitized 2010 HathiTrust Digital Library committed to preserve
Print version record.
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| Summary: | "In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--Jacket.
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| Other form: | Print version: Meyer, Philip. Vanishing newspaper. Columbia : University of Missouri Press, ©2004
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