Niche marketing for coaches : a practical handbook for building a life coaching, executive coaching or business coaching practice /

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Bibliographic Details
Author / Creator:	McNamara, Hannah.
Imprint:	London : Thorogood, 2007.
Description:	1 online resource (xvi, 239 pages)
Language:	English
Subject:	Personal coaching -- Marketing. Executive coaching -- Marketing. Employees -- Coaching of -- Marketing. Market segmentation. Market segmentation. Electronic books. Computer network resources.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11203191

Hidden Bibliographic Details
ISBN:	9781854184382 1854184385 9781854184832 1854184830 1281205257 9781281205254 9786611205256 661120525X 1854186337 9781854186331
Notes:	Includes bibliographical references. English. Print version record.
Summary:	A handbook for building a life coaching, executive coaching or business coaching practice. It shows you how to work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; write press releases, brochures, websites, sales letters; and more.
Other form:	Print version: McNamara, Hannah. Niche marketing for coaches. London : Thorogood, 2007 9781854184832 1854184830

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