Scientific advertising /

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Bibliographic Details
Author / Creator:	Hopkins, Claude C., 1866-1932.
Imprint:	[Auckland, N.Z.] : Floating Press, ©2008.
Description:	1 online resource (1 electronic document (107 pages))
Language:	English
Subject:	Advertising. Advertising. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11206704

Hidden Bibliographic Details
ISBN:	9781877527067 1877527068
Notes:	Archived by the National Library of New Zealand. Title from PDF title page (viewed on May 12, 2009). Hypertext links contained in the archived instances of this title are non-functional.
Summary:	Annotation Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.

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