The marketer's guide to public relations : how today's top companies are using the new P.R. to gain a competitive edge /

The marketer's guide to public relations : how today's top companies are using the new P.R. to gain a competitive edge /

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Bibliographic Details
Author / Creator:	Harris, Thomas L., 1931-
Imprint:	New York : Wiley, c1991.
Description:	xiv, 306 p. : ill. ; 24 cm.
Language:	English
Series:	Wiley series on business strategy
Subject:	Corporations -- Public relations Marketing -- Management Corporate sponsorship Corporate sponsorship. Corporations -- Public relations. Marketing -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1120840

Hidden Bibliographic Details
ISBN:	0471618853
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD59.H2760 1991
c.1	Lost and paid Request via Interlibrary Loan Need help? - Ask a Librarian

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD59.H2760 1991
c.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian