Tourism branding : communities in action /

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Bibliographic Details
Edition:	1st ed.
Imprint:	Bingley, UK : Emerald Group Pub., 2009.
Description:	1 online resource (viii, 297 pages) : illustrations, maps
Language:	English
Series:	Bridging tourism theory and practice, 2042-1443 ; v. 1 Bridging tourism theory and practice ; v. 1.
Subject:	Advertising -- Tourism. Place marketing. Tourism. Tourism -- Marketing. Advertising -- Tourism. Place marketing. Tourism. Tourism -- Marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11209137

Hidden Bibliographic Details
Other authors / contributors:	Cai, Liping A. Gartner, William C. Munar, Ana María.
ISBN:	9781849507219 184950721X 1849507201 9781849507202
Notes:	Includes bibliographical references (pages 233-262) and index. Print version record.
Summary:	Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Other form:	Print version: Tourism branding. 1st ed. Bingley, UK : Emerald Group Publishing, 2009 9781849507202

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