The business of creativity : toward an anthropology of worth /

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Bibliographic Details
Author / Creator:	Moeran, Brian, 1944- author.
Imprint:	Walnut Creek, CA : Left Coast Press, [2014] ©2014
Description:	1 online resource (299 pages).
Language:	English
Series:	Anthropology and Business Anthropology and Business.
Subject:	Creative ability -- Economic aspects. Creative ability in business. Creative ability -- Economic aspects. Creative ability in business. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11223451

Hidden Bibliographic Details
ISBN:	9781611329131 1611329132 9781611329148 1611329140 9781315418841 1315418843 9781611329117 1611329116 9781611329124 1611329124
Notes:	Includes bibliographical references and index. Online resource; title from digital title page (viewed March 3, 2014).
Summary:	"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"--
Other form:	Print version: 9781611329117 1611329116

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