Crisis, issues and reputation management /

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Bibliographic Details
Author / Creator:	Griffin, Andrew, 1972-
Imprint:	London : Kogan Page, 2014. ©20
Description:	1 online resource (280 pages)
Language:	English
Series:	PR in practice PR in practice.
Subject:	Corporate image -- Management. Crisis management. Reputation. Corporations -- Public relations. Corporations -- Public relations. Crisis management. Reputation. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11224826

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ISBN:	9780749469931 0749469935 0749469927 9780749469924 9780749469924
Notes:	Print version record.
Summary:	The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises; handling crises once they occur; and features a wide range of case studies of brands who have had to respond to a variety.
Other form:	Print version: Griffin, Andrew. Crisis, Issues and Reputation Management : A Handbook for PR and Communications Professionals. London : Kogan Page, ©2014 9780749469924

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