100 ways to create a great ad /

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Bibliographic Details
Author / Creator:	Collins, Tim, author.
Imprint:	London : Laurence King Publishing, 2014. ©2014
Description:	1 online resource (208 pages) : illustrations (chiefly colour), portraits (chiefly colour)
Language:	English
Subject:	Advertising. Advertising -- Case studies. Advertising. Case studies. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11238405

Hidden Bibliographic Details
Varying Form of Title:	100 ways to create a great advertisement One hundred ways to create a great ad
ISBN:	9781780676456 178067645X 9781780671680 1780671687
Notes:	Includes index. Print version record.
Summary:	This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal.
Other form:	Print version: Collins, Tim. 100 ways to create a great ad 9781780671680

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