Why customers really buy : uncovering the emotional triggers that drive sales /

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Bibliographic Details
Author / Creator:Goodman, Linda, 1948-
Imprint:Franklin Lakes, NJ : Career Press, ©2009.
Description:1 online resource (256 pages)
Language:English
Series:Safari Books Online.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11245610
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Other authors / contributors:Helin, Michelle.
ISBN:9781601637888
1601637888
9781601630414
1601630417
Notes:Includes index.
Print version record.
Other form:Print version: Goodman, Linda, 1948- Why customers really buy. Franklin Lakes, NJ : Career Press, ©2009 9781601630414