Why customers really buy : uncovering the emotional triggers that drive sales /

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Bibliographic Details
Author / Creator:	Goodman, Linda, 1948-
Imprint:	Franklin Lakes, NJ : Career Press, ©2009.
Description:	1 online resource (256 pages)
Language:	English
Series:	Safari Books Online.
Subject:	Consumer behavior. Marketing -- Psychological aspects. Consumer behavior. Marketing -- Psychological aspects. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11245610

Hidden Bibliographic Details
Other authors / contributors:	Helin, Michelle.
ISBN:	9781601637888 1601637888 9781601630414 1601630417
Notes:	Includes index. Print version record.
Other form:	Print version: Goodman, Linda, 1948- Why customers really buy. Franklin Lakes, NJ : Career Press, ©2009 9781601630414

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