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1 |
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|a Goodman, Linda,
|d 1948-
|0 http://id.loc.gov/authorities/names/n2008049487
|
| 245 |
1 |
0 |
|a Why customers really buy :
|b uncovering the emotional triggers that drive sales /
|c by Linda Goodman and Michelle Helin.
|
| 260 |
|
|
|a Franklin Lakes, NJ :
|b Career Press,
|c ©2009.
|
| 300 |
|
|
|a 1 online resource (256 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
0 |
|g Part I
|t Discovering the Power of Emotion --
|g Part II
|t Putting Emotional Triggers to Work-Sales --
|g Part III
|t Putting Emotional Triggers to Work-Marketing --
|g Part IV
|t Putting Emotional Triggers to Work-Customer Relationships --
|g Part V
|t Integrating Emotional Logic.
|
| 588 |
0 |
|
|a Print version record.
|
| 650 |
|
0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Consumer Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 (OCoLC)fst00876238
|
| 650 |
|
7 |
|a Marketing
|x Psychological aspects.
|2 fast
|0 (OCoLC)fst01010241
|
| 650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
|
| 650 |
|
7 |
|a Commerce.
|2 hilcc
|
| 650 |
|
7 |
|a Business & Economics.
|2 hilcc
|
| 655 |
|
0 |
|a Electronic books.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Helin, Michelle.
|0 http://id.loc.gov/authorities/names/n2008048431
|
| 776 |
0 |
8 |
|i Print version:
|a Goodman, Linda, 1948-
|t Why customers really buy.
|d Franklin Lakes, NJ : Career Press, ©2009
|z 9781601630414
|w (DLC) 2008031776
|w (OCoLC)223881193
|
| 830 |
|
0 |
|a Safari Books Online.
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| 928 |
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|t Library of Congress classification
|a HF5415.32 .G66 2009eb
|l Online
|c UC-FullText
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=355683
|z eBooks on EBSCOhost
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