Hidden Bibliographic Details
| Other authors / contributors: | Lowe, Gregory Ferrell, editor.
Brown, Charles, 1962- editor.
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| ISBN: | 9783319085159
3319085158
331908514X
9783319085142
9783319085142
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| Digital file characteristics: | text file PDF
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| Notes: | Includes bibliographical references at chapter ends.
English.
Online resource; title from PDF title page (EBSCO, viewed August 27, 2015).
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| Summary: | This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
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| Other form: | Printed edition: 9783319085142
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| Standard no.: | 10.1007/978-3-319-08515-9
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