Quantitative modelling in marketing and management /

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Bibliographic Details
Edition:	2nd edition.
Imprint:	New Jersey : World Scientific, [2015]
Description:	1 online resource
Language:	English
Subject:	Management -- Mathematical models. Marketing -- Mathematical models. Management -- Mathematical models. Marketing -- Mathematical models. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11249799

Hidden Bibliographic Details
Other authors / contributors:	Moutinho, Luiz. Huarng, Kun-Huang.
ISBN:	9789814696357 9814696358 9789814696340 981469634X
Notes:	ReferencesChapter 2. Role of Structural Equation Modelling in Theory Testing and Development; 1. Introduction; 1.1. Structural equation modelling; 1.2. Terminology, rules, and conventions; 2. Structural Equation Modelling-Example; 2.1. Model identification; 2.2. Goodness-of-fit; 2.3. Model fit summary for the current example; 3. Model Estimation, Modification, and Interpretation; APPENDIX; References; Chapter 3. Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application; 1. Introduction; 2. The PLSPM Algorithm. Print version record.
Other form:	Print version: Quantitative modelling in marketing and management. 2nd edition 9789814696340

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