Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen : Theoretische Fundierung und empirische Analyse /
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Author / Creator: | Schnöring, Marc. |
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Imprint: | Wiesbaden : Springer Gabler, ©2016. |
Description: | 1 online resource (325) |
Language: | German |
Series: | Applied Marketing Science = Angewandte Marketingforschung Gabler research. Applied marketing science. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11250976 |