Kampagnen führen : potenziale professioneller Kommunikation im digitalen Zeitalter /

Kampagnen führen : potenziale professioneller Kommunikation im digitalen Zeitalter /

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Bibliographic Details
Author / Creator:Pietzcker, Dominik, author.
Imprint:Wiesbaden : Springer Gabler, [2016]
©2016
Description:1 online resource : color illustrations
Language:German
Subject:
Advertising campaigns.
Advertising media planning.
Digital media.
Advertising campaigns.
Advertising media planning.
Digital media.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11252731
Hidden Bibliographic Details
ISBN:9783658071943
365807194X
9783658071936
Notes:Includes bibliographical references.
Online resource; title from PDF title page (EBSCO, viewed February 16, 2016).
Other form:Print version: Pietzcker, Dominik. Kampagnen führen : Potenziale professioneller Kommunikation im digitalen Zeitalter. Wiesbaden : Springer Fachmedien Wiesbaden, ©2016 9783658071936

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