Creating a brand identity : a guide for designers /

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Bibliographic Details
Author / Creator:	Slade, Catharine, author.
Imprint:	London : Laurence King Publishing, 2016. ©2016
Description:	1 online resource (160 pages) : illustrations (chiefly color)
Language:	English
Subject:	Brand name products. Branding (Marketing) Trademarks -- Design. Advertising -- Brand name products. Advertising -- Brand name products. Brand name products. Branding (Marketing) Trademarks -- Design. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11255484

Hidden Bibliographic Details
ISBN:	9781780679792 1780679793 9781780675626 1780675623
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Other form:	Print version: Slade, Catharine. Creating a brand identity. London : Laurence King Publishing, 2016 9781780675626

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