Fashion brand internationalization : opportunities and challenges /

Fashion brand internationalization : opportunities and challenges /

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Bibliographic Details
Imprint:[New York] : Palgrave Macmillan, 2016.
Description:1 online resource
Language:English
Series:Palgrave studies in practice: global fashion brand management
Palgrave studies in practice: global fashion brand management.
Subject:
Fashion merchandising.
Branding (Marketing)
Branding (Marketing)
Fashion merchandising.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11264125
Hidden Bibliographic Details
Other authors / contributors:Jin, Byoungho, editor.
Cela, Elena, editor.
ISBN:9781137523372
1137523379
9781349706358
1349706353
9781137523365
1137523360
Digital file characteristics:text file PDF
Notes:Includes bibliographical references and index.
Online resource; title from PDF title page (EBSCO, viewed August 4, 2016).
Summary:The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Other form:Print version: Fashion brand internationalization. [New York] : Palgrave Macmillan, 2016 1137523360 9781137523365
Standard no.:10.1057/978-1-137-52337-2

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