Perspectives on consumer choice : from behavior to action, from action to agency /

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Bibliographic Details
Author / Creator:Foxall, G. R., author.
Imprint:London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2016.
Description:1 online resource (XI, 326 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11269664
Hidden Bibliographic Details
ISBN:9781137501219
1137501219
9781137501196
1137501197
Digital file characteristics:text file PDF
Notes:Includes bibliographical references and index.
Print version record.
Summary:Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Other form:Printed edition: 9781137501196
Standard no.:10.1057/978-1-137-50121-9