Marketing research with SAS enterprise guide /

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Bibliographic Details
Author / Creator:Coussement, Kristof.
Imprint:Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011.
Description:1 online resource (302 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11278679
Hidden Bibliographic Details
Other authors / contributors:Demoulin, Nathalie.
Charry, Karine.
ISBN:9781409426776
1409426777
1283281945
9781283281942
9781409426769
1409426769
1315249669
9781315249667
9786613281944
6613281948
Digital file characteristics:text file
Notes:Includes bibliographical references and index.
English.
Print version record.
Summary:Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SASĀ® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SASĀ® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.
Other form:Print version: Coussement, Kristof. Marketing research with SAS enterprise guide. Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011 9781409426769