Hidden Bibliographic Details
ISBN: | 9781847653864 1847653863 9781861977106 9781861978141 0007139349 9780007139347 1861978146 9781861978141
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Notes: | Title from title screen. Includes index. Limited Users and Download Restrictions may Apply, VLEbooks 400 User Credits. Available using University of Exeter Username and Password. English. Print version record.
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Summary: | The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster, more Urban, more Tribal, more Universal, more Radica.
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Other form: | Print version: Dixon, Patrick. Futurewise. London : Profile Books, ©2011 9781861978141
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