Hidden Bibliographic Details
Other authors / contributors: | Scollon, Suzanne B. K.
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ISBN: | 0203422724 9780203422724 9786610072484 6610072485 0415290481 041529049X 0203424506 9780415290487 9780415290494 9781134436910 1134436912 9781134436866 1134436866 9781134436903 1134436904 1280072482 9781280072482 0203425081 9780203425084
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Digital file characteristics: | data file
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Notes: | Includes bibliographical references and index. Restrictions unspecified Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 English. digitized 2010 HathiTrust Digital Library committed to preserve Print version record.
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Summary: | Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in "geosemiotics," this key interface between semiotics and intercultural communication. Includes a "how to use this book" section, group and individual activities and a glossary of main terms.
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Other form: | Print version: Scollon, Ronald, 1939- Discourses in place. London ; New York : Routledge, 2003 0415290481 041529049X
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Standard no.: | 10.4324/9780203422724. 9786610072484
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