Discourses in place : language in the material world /
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| Author / Creator: | Scollon, Ronald, 1939- |
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| Imprint: | London ; New York : Routledge, 2003. |
| Description: | 1 online resource (242 pages) : illustrations |
| Language: | English |
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| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11297134 |
| Summary: | Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.<br> Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms. |
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| Physical Description: | 1 online resource (242 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0203422724 9780203422724 9786610072484 6610072485 0415290481 041529049X 0203424506 9780415290487 9780415290494 9781134436910 1134436912 9781134436866 1134436866 9781134436903 1134436904 1280072482 9781280072482 0203425081 9780203425084 |