Hidden Bibliographic Details
| Other authors / contributors: | O'Shaughnessy, Nicholas J., 1954-
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| ISBN: | 0203299981
9780203299982
0415322243
9780415322249
0203340434
9780203340431
9780415322232
0415322235
9786610062102
6610062102
0415322235
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 197-208) and index.
Print version record.
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| Summary: | A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
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| Other form: | Print version: O'Shaughnessy, John. Persuasion in advertising. 1st ed. London ; New York : Routledge, 2004 0415322243 0415322235
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