Hidden Bibliographic Details
| ISBN: | 9781409449751
1409449750
9781409465027
1409465020
9781409449744
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the.
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| Other form: | Print version: Molenaar, Cor. End of Shops : Social Buying and the Battle for the Customer. Farnham : Ashgate Publishing Ltd, ©2013 9781409449744
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