Hidden Bibliographic Details
| Other authors / contributors: | Bryson, Douglas, author.
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| ISBN: | 9781137547156
1137547154
1137547138
9781137547132
9781137547132
1137547138
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| Digital file characteristics: | text file PDF
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| Notes: | Includes bibliographical references and index.
Vendor-supplied metadata.
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| Summary: | This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
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| Other form: | Print version: Atwal, Glyn. Luxury brands in China and India. London : Palgrave Macmillan, [2017] 1137547138 9781137547132
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| Standard no.: | 10.1057/978-1-137-54715-6
9781137547132
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