Hidden Bibliographic Details
| Other authors / contributors: | Herbes, Carsten, editor.
Friege, Christian, editor.
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| ISBN: | 9783319464275
3319464272
9783319464268
3319464264
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| Digital file characteristics: | text file PDF
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| Notes: | Includes bibliographical references.
Online resource; title from PDF title page (EBSCO, viewed June 28, 2017).
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| Summary: | "This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries"--
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| Other form: | Print version: Marketing renewable energy. Cham, Switzerland : Springer, [2017] 9783319464268 3319464264
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| Standard no.: | 10.1007/978-3-319-46427-5
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