Media audience research : a guide for professionals /

Media audience research : a guide for professionals /

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Bibliographic Details
Author / Creator:	Mytton, Graham, author.
Uniform title:	Handbook on radio and television audience research
Edition:	Third edition.
Imprint:	Thousand Oaks, California : SAGE Publications, Inc., [2016]
Description:	xvi, 281 pages ; 24 cm
Language:	English
Subject:	Mass media -- Research -- Methodology. Mass media -- Research -- Methodology.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11309188

Hidden Bibliographic Details
Other authors / contributors:	Diem, Peter, 1937- author. Dam, Piet Hein van, 1967- author.
ISBN:	9789351506430 (pbk. : alk. paper) 9351506436 (pbk. : alk. paper) 9789351506447 (ebook) 9789351506423 (epub)
Notes:	Revision of author's Handbook on radio and television audience research. Includes bibliographical references and index.
Other form:	Electronic version: Mytton, Graham. Media Audience Research. SAGE Publications 2016 9351506444

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Call Number:	P91.3 .M98 2016
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian