Hidden Bibliographic Details
| Varying Form of Title: | History Makers video oral history with Edward Gardner
Edward Gardner
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| Other authors / contributors: | Gardner, Edward, 1925- interviewee.
Hodge, Adele, interviewer.
McCauley, Brewster, director of photography.
HistoryMakers (Video oral history collection), production company.
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| Sound characteristics: | digital
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| Digital file characteristics: | video file
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| Notes: | Videographer, Brewster McCauley.
Adele Hodge, interviewer.
Recorded Chicago, Illinois 1993 February 9.
Vendor-supplied metadata.
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| Summary: | Entrepreneur and educator Edward George Gardner was born on February 25, 1925, in Chicago, Illinois. Following service in the U.S. Army during World War II, Gardner returned to Chicago and received his B.A. degree from Chicago Teacher's College and later his M.A. degree from the University of Chicago. During his fourteen years as an instructor and school administrator for the Chicago Public Schools, he worked part time as a black hair care sales representative. Learning of the dissatisfaction of many African American consumers and hair care professionals, he and his wife, Bettiann, launched Soft Sheen Products from the basement of their home in 1964. In 1998, Gardner sold his business to L'Oreal of Paris and passed the day-to-day operation of Soft Sheen on to his children. Gardner also owned Chicago's New Regal Theater, served as president of Garden Investment Partners and was a board member of the Chicago Urban league.
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