Advances in luxury brand management /

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Bibliographic Details
Imprint:	Cham, Switzerland : Palgrave Macmillan, [2017]
Description:	1 online resource
Language:	English
Series:	Journal of brand management: advanced collections Journal of brand management: advanced collections.
Subject:	Luxuries -- Marketing. Luxury goods industry. Brand name products -- Management. Branding (Marketing) Brand name products -- Management. Branding (Marketing) Luxuries -- Marketing. Luxury goods industry. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11361688

Hidden Bibliographic Details
Other authors / contributors:	Kapferer, Jean-Noël, editor. Kernstock, Joachim, 1966- editor. Brexendorf, Tim Oliver, 1973- editor. Powell, Shaun M., editor.
ISBN:	9783319511276 3319511270 3319511262 9783319511269 9783319845746 3319845748
Digital file characteristics:	text file PDF
Notes:	Conclusions and Further Research Steps. Includes bibliographical references and index. Print version record.
Summary:	Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Other form:	Print version: Kapferer, Jean-Noël. Advances in Luxury Brand Management. Cham : Springer International Publishing, ©2017 9783319511269
Standard no.:	10.1007/978-3-319-51127-6

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