Hidden Bibliographic Details
| Other authors / contributors: | Kapferer, Jean-Noël, editor.
Kernstock, Joachim, 1966- editor.
Brexendorf, Tim Oliver, 1973- editor.
Powell, Shaun M., editor.
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| ISBN: | 9783319511276
3319511270
3319511262
9783319511269
9783319845746
3319845748
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| Digital file characteristics: | text file PDF
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| Notes: | Conclusions and Further Research Steps.
Includes bibliographical references and index.
Print version record.
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| Summary: | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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| Other form: | Print version: Kapferer, Jean-Noël. Advances in Luxury Brand Management. Cham : Springer International Publishing, ©2017 9783319511269
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| Standard no.: | 10.1007/978-3-319-51127-6
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