Hidden Bibliographic Details
Varying Form of Title: | Five keys to understanding China
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ISBN: | 9781624120794 1624120792 9781624120749 1624120741
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Digital file characteristics: | data file
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Notes: | "The original Korean-language edition was published by Century One Publishing Corp." Translated from Korean. Print version record.
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Summary: | A former Samsung negotiator with twenty years of experience in China shares his insights on Chinese culture as well as practical tips for doing business with the Chinese. Drawing on firsthand knowledge of the Chinese market, the author guides readers through the ins and outs of localization and negotiation. In China, he argues, a society deeply informed by a Sinocentric worldview, Western-defined global standards won't get you very far; to succeed in doing business there, a correct understanding of Chinese national pride, among other things, is essential. The author is recognized as a China expert by the Chinese themselves, having even being invited to lecture at the Central Party School, where elite members of China's Communist Party are trained. His vivid accounts of his own business dealings in China are interspersed with incisive commentary on the definitive elements of Chinese culture for a fascinating read.
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Other form: | Print version: Jaeyun, Ryu. 5 keys to understanding China. Irvine, CA : Seoul Selection, [2016] 1624120741
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